Cremona Musica is the largest international musical instrument fair in Europe. We can't miss it with MyCello. And so our three-member crew consisting of Jan Tobolík, Blanka Prokešová and David Weinfurt went to Cremona, Italy, for a few days in September.
After we loaded everything into the car, including seven MyCells, a beer tap and kegs of Zubr beer, we set off on a 13-hour journey. We want to thank the Zubr brewery once again. The beer has helped us from the beginning in establishing international collaborations.
One example for all - we needed six pieces of nails to fix the plaques, and of course, we only had two. Fortunately, our French colleagues from a nearby booth helped us out. In return, we invited them to our stand for Czech beer.
After all, one picture says more than a thousand words:
But it wasn't just about the beer. At the fair, we established several international business collaborations, gained new contacts and, most importantly. Many of the visitors became our customers, which we appreciate very much.
Visitors could try and listen to MyCello at our stand and even on the main stage on Friday. The musical performance was performed by Blanka Prokešová, who always gives a fantastic performance!
Although the fair lasted from 23rd to 25th September 2022, we extended our stay in Italy for a few days. We discovered the beauty of small villages, tasted traditional specialities and simply enjoyed the local atmosphere. We didn't miss Venice either.
So is it worth attending the Italian fair? According to our experience, definitely yes!
If you still have doubts, here is some interesting data according to CzechTrade:
- it is a highly specialised trade fair focused on quality
- attendance and trade volume is on the rise
- 320 exhibitors from 30 countries participate
- 18,000 visitors from 55 countries visit the festival (21% from abroad, 79% from Italy)